Legal
Cookies Policy
Last updated: 10 August 2026 · How fuchures.com uses cookies and similar technologies
This Cookies Policy explains how Fuchures ("Fuchures," "we," "us," or "our") uses cookies and similar tracking technologies on fuchures.com (the "Site"). It should be read alongside our Privacy Policy.
2. Why We Use Cookies
We use cookies and similar technologies to:
- Make the Site work properly (for example, remembering your progress through a multi-step funding or eligibility quiz)
- Understand how visitors use the Site, so we can improve it
- Measure the performance of our advertising, including campaigns run on Meta (Facebook and Instagram)
- Remember choices you've made, such as cookie preferences
3. Categories of Cookies We Use
| Category | Purpose | Can you turn these off? |
|---|---|---|
| Strictly necessary | Required for the Site to function, for example keeping your progress in a quiz or report form as you move between steps. These do not require consent. | No, these are essential to the Site working. |
| Analytics / Performance | Help us understand how visitors interact with the Site (which pages are visited, how long people stay, where visitors drop off in a form) so we can improve it. Provided by Google Analytics. | Yes, via our cookie banner or your browser settings. |
| Advertising / Marketing | Used to measure and improve the performance of our paid advertising, including Meta (Facebook/Instagram) ads, and to avoid showing you repetitive or irrelevant ads. Provided by the Meta Pixel. | Yes, via our cookie banner or your browser settings. |
| Functional | Remember choices you've made (such as cookie preferences or previously entered form details) to improve your experience on return visits. | Yes, via our cookie banner or your browser settings. |
Specific cookies set on this Site
| Cookie name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
_ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated ID. Used to calculate visitor, session, and campaign data. | Analytics | 2 years |
_ga_[container-id] | Google Analytics (GA4) | Persists session state for GA4 property-specific tracking. | Analytics | 2 years |
_gid | Google Analytics | Distinguishes unique visitors for a 24-hour window. | Analytics | 24 hours |
_fbp | Meta Pixel (set by fuchures.com) | Stores and tracks visits across the Site to help us measure and target Meta advertising. | Advertising | 90 days |
fr | Meta Pixel (set by facebook.com) | Used by Meta to deliver, measure, and improve the relevance of ads shown to you on Meta platforms. | Advertising | 90 days |
4. Third-Party Cookies
Some cookies on the Site are set by third parties who provide services to us:
- Google Analytics(provided by Google) helps us understand how visitors use the Site, so we can improve it. See Google's Privacy Policy and how Google uses cookies.
- Meta Pixel(provided by Meta Platforms, Inc.) helps us measure and improve our advertising on Facebook and Instagram, including understanding when someone who saw or clicked on one of our ads later took an action on the Site (such as requesting a funding report). See Meta's Cookie Policy.
These third parties may use cookies, pixels, and similar technologies to collect information about your use of the Site and other websites, in accordance with their own privacy and cookie policies. We do not control these third-party cookies. We recommend reviewing the relevant third party's own cookie and privacy policy for further information.
5. Managing Your Cookie Preferences
When you first visit the Site, you'll be shown a cookie banner where you can accept or reject non-essential cookies (analytics, advertising, and functional cookies). You can change your preferences at any time using the "Cookie Preferences" link in the site footer.
You can also control or delete cookies through your browser settings. Most browsers allow you to:
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block cookies from particular sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may affect how parts of the Site work, including saved progress on quizzes or funding calculators.
Useful links for managing cookies in common browsers:
6. How Long Do Cookies Last?
- Session cookies are temporary and are deleted when you close your browser.
- Persistent cookies remain on your device for a set period (or until you delete them) and help us recognise you on return visits.
7. Changes to This Policy
We may update this Cookies Policy from time to time to reflect changes in the cookies and technologies we use, or for legal and regulatory reasons. The "Last updated" date at the top of this page shows when it was last revised.
8. Contact Us
If you have any questions about our use of cookies, please contact us:
Email: hello@fuchures.com
Phone: +44 7380 618646
Post: 20 Wenlock Road, London, England, N1 7GU