Home/Courses/MSc International Marketing

MSc International Marketing

ARU LondonPoplar, East London
Postgraduate12 months full-time or 24 months part-time (6 trimesters)Full-time (12 months) or Part-time (24 months)Work experience accepted

Course Overview

This course gives students the knowledge and skills to succeed in the contemporary business and marketing environment, focusing on the digital transformation of the marketing profession.

The course also focuses heavily on entrepreneurship and brand management across a range of platforms and channels, examining Internationalisation, Digital Marketing, and Entrepreneurship as integrated themes.

Explore the digital landscape of global marketing

Gain insights and join discussions on consumers and marketing relationships

Develop key analysis, audience reflection, brand strategy, and campaign planning skills

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Entry requirement, in one line

A recognised Bachelor's degree (typically 2:2 or above) or equivalent professional experience, contact admissions@london.aru.ac.uk for classification guidance, or relevant work experience considered as part of a holistic application. Next intake: September, January, May.

Entry Requirements

Qualified on paper, or qualified by experience.

Fuchures checks your fit against the criteria below before recommending this route.

A recognised Bachelor's degree (typically 2:2 or above) or equivalent professional experience, contact admissions@london.aru.ac.uk for classification guidance

Who Fits This Course

  • Wants to specialise in digital, international, or brand marketing at postgraduate level
  • Holds a Bachelor's degree (marketing/business or related) or relevant professional marketing experience
  • Working professionals who want a full-time (12-month) or part-time (24-month) route
  • Experienced professionals without a formal degree but with substantial relevant sector or management experience (assessed via Recognition of Prior Learning)

Who Does Not Fit

  • Has no degree and no relevant professional experience to support their application
  • Wants a general management MBA rather than a marketing specialism
The Fuchures Line

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What You'll Study

Course Modules, year by year.

What you'll actually study, module by module.

Postgraduate Study Skills, Research Methods and Ethics
Principles of International Marketing
Developing Digital Strategies, Innovation and E-Commerce
Cross-Cultural Leadership and Human Capital Management
Customer-Centric Marketing and Strategic Brand Management
Postgraduate Integrative Project

Career Opportunities

Where this degree can take you.

Graduates go on to roles across public, private and healthcare sectors, some routes need further training or study.

Digital and international marketing leadership rolesBrand managementProgression to DBA or PhD study

Upcoming Intakes

3 routes in, each year.

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Open

September

Standard intake, applications reviewed on a rolling basis.

Apply for September
Open

January

Mid-cycle intake, ideal if you're deciding later in the cycle.

Apply for January
Open

May

Final intake of the cycle, a good route if you need more lead time.

Apply for May

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