BSc (Hons) Digital Marketing and Management
Course Overview
The UK is now the world's third-largest digital advertising market, contributing over £129 billion to the economy (IAB UK, 2023). This degree prepares you to become an adaptable, future-focused marketing professional.
You'll gain practical experience in SEO, analytics, content marketing, and CRM tools, and execute real-world digital campaigns in your final year.
Gain insight into digital marketing management theories and practices
Evaluate and apply emerging technologies, including AI, to enhance decision-making, performance, and communication
Integrate strategic, sustainable, and ethical approaches to digital marketing
Entry requirement, in one line
96 UCAS Tariff Points (CCC), or relevant work experience considered as part of a holistic application. Next intake: September, January, May.
Entry Requirements
Qualified on paper, or qualified by experience.
Fuchures checks your fit against the criteria below before recommending this route.
Who Fits This Course
- ✓Meets or is close to 96 UCAS Tariff Points (CCC) via A-Levels or an equivalent qualification
- ✓Holds GCSE Maths and English at grade C/4+ (or accepted equivalent)
- ✓Wants a career in SEO, social media, CRM, content or AI-driven marketing
- ✓Mature applicants or career changers with relevant work experience, even where formal qualifications fall slightly short of standard UCAS Tariff Points
Who Does Not Fit
- ✕Falls well short of 96 UCAS Tariff Points with no accepted alternative qualification
- ✕Cannot evidence GCSE-equivalent Maths and English (grade C/4 or above)
- ✕Is looking for fully online or distance learning, this course is campus taught
Not for everyone. Just the ones who've earned it.
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What You'll Study
Course Modules, year by year.
What you'll actually study, module by module.
Career Opportunities
Where this degree can take you.
Graduates go on to roles across public, private and healthcare sectors, some routes need further training or study.
Upcoming Intakes
3 routes in, each year.
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